Anne's Experience

2014 August - present

Mohu

Social Media Manager

GoMohu.com

Key Accomplishments:

  • 2,148% increase in social media followers across all channels to-date (from ~5k to ~100k)
  • 971% increase in The Cordcutter blog pageviews within first three years (compared to previous 3-year period)
  • 24.2% open rate average and 24% click rate average for The Cordcutter email newsletter

Responsibilities:

  • Recruited by CEO to join the Marketing & eCommerce team to spearhead social media marketing efforts as Social Media Specialist. Promoted to Social Media Manager in March 2015
  • Develop and execute ongoing social media marketing strategies and tactics aimed at driving awareness of Mohu as a thought-leader in the cord cutting movement & overall TV industry
  • Developed event marketing strategies to support product launches and branding opportunities, including key sponsorships at Hopscotch Music Festival 2015, SXSW 2016, and CES 2017
    • Planned and executed Mohu AirWave product launch at CES 2017, resulting in inclusion of product on numerous “Best of CES” lists from publications like TIME, Wired, CNET, Business Insider, and more
  • Launched & manage first-ever “Brand Ambassador” program, utilizing external influencers to generate keyword-optimized content on behalf of Mohu
  • Manage and execute day-to-day content, both copy and creative, across all online platforms, including social channels, blog, and website
  • Manage external PR agency to ensure ongoing and strategic press placements to support marketing priorities, new product launches, and award nominations
  • Coordinated development of and manage monthly The Cordcutter email newsletter
  • Manage social media ad budget, executing and optimizing ad units for maximum effectiveness
  • Write and edit copy across all digital and print platforms, including websites, digital ads, email campaigns, video scripts, retail product packaging, and product instruction manuals
  • Collaborate with Sales department to develop online and in-store marketing copy and collateral for retail partners including Best Buy, Walmart, and Amazon.com
  • Assisted in creation, data curation, launch, and ongoing management of Untangle.TV, a first-of-its-kind cord cutting app that generates personalized recommendations for people looking to drop cable or satellite TV

2011 July - 2014 August

Ignite Social Media

Director, Community Management

IgniteSocialMedia.com

Key Accomplishments:

  • 25% increase in Twitter followers and 43M impressions generated for Club Carlson, loyalty program for Carlson Rezidor Hotel Group, during Hashtag Hotel 24-hour Twitter promotion
  • Promoted to management role in August 2010 after serving as Community Engagement Specialist from 2008-2010
  • Helped spearhead creation of the Community Management discipline team, combining social channel and blog management skills into one cohesive team within the agency

Responsibilities:

  • Managed a team of 12 community managers across numerous leading consumer brands, including Chrysler Group, Samsung, Procter & Gamble, ConAgra Foods, E. & J. Gallo Winery, Microsoft, World Kitchen, LLC, Carlson Rezidor Hotel Group, and more
  • Developed and presented channel strategies for clients based on analysis of current efforts, target audience behavior, and industry best practices in order to best meet business objectives
  • Developed and presented weekly, bi-weekly, monthly, quarterly, and annual analytics reports to showcase progress toward goals, analysis, and optimization recommendations (audience for reports ranged from Brand Managers to C-Suite executives)
  • Researched and tested new tools and third-party applications to determine their potential benefits for boosting channel & campaign management efficiency

2010 August - 2011 July

Ignite Social Media

Manager, Community Engagement

  • Managed Community Engagement Team’s daily channel management and engagement on behalf of all clients, including daily posts, monitoring, and responding to fans and followers
  • Guided weekly and monthly reports to ensure detailed and in-depth analysis of performance of ongoing channel management and campaigns
  • Managed blogger outreach promotional and informational campaigns

2008 September - 2010 August

Ignite Social Media

Community Engagement Specialist

  • Researched, developed and posted content on a daily basis to various social media channels, primarily Facebook and Twitter
  • Monitored and reported on a weekly and monthly basis on the performance of ongoing channel management and periodic campaign efforts
  • Assisted in strategic planning and development of community engagement analyses and plans